Helping make golf more accessible and appealing for young people across Scotland
Scottish Golf — National Junior Framework
Scottish Golf is the sport's governing body, and it wanted golf in Scotland to feel more open to young people. Many clubs came across as exclusive, or even intimidating, to juniors.
The National Junior Framework was a nationwide initiative, tied to a key tournament rollout, with a website to support young golfers, schools and clubs across six core themes.
- User-Centred Design
- Workshop Facilitation
- Stakeholder Engagement
- Persona Development
- End-to-End UX & UI Design
- Iterative Prototyping
- Brand Application
My role: Lead designer, leading discovery, design and client engagement
I was the lead designer, and for most of the project the only one. I ran workshops alongside the Project Manager, shaped the user journeys, created concepts and developed the full visual design.
The audience was very mixed, from kids picking up a club for the first time to the teachers and club staff supporting them, so I spent a lot of time with the client working out what each group needed. As a publicly funded client, we followed GOV.UK Design System standards.
The platform is structured around the six pillars:
- Learn to Golf
- Golf in Schools
- Events & Competitions
- Funding & Support
- SafeGolf
- Education & Training
Designing for flexibility, clarity and young users
After the workshops, I sketched ideas and built clickable wireframes in Figma. They let us move quickly, get feedback and refine things in short cycles.
Partway through, internal feedback showed the design was leaning towards coaches and organisers, and not speaking to younger players. I did more research, with young players as well as teachers and club staff, and led a redesign of the homepage and site interactions. That included new visual ideas, updated icons and interactive prototypes to show the new direction.
I also wireframed Learn to Golf, a stepped session planner with filterable exercises, shareable sessions and player levels.
Branding and Delivery
The framework sat within the wider Scottish Golf brand, but the client wanted it to have its own identity. I created a simple design system and an icon set for the six pillars, so it felt consistent and still sat comfortably alongside the parent brand.
The site was built on WordPress, and before launch I helped add content so the client could meet its deadline. By the time I finished, the design work was largely complete and the key sections were built. I never saw usage figures, so I can't say how well it worked in practice.
