Helping a specialist manufacturer reach new markets with a product-led digital presence
Rhinowash
Rhinowash is a family-run business with over 40 years of experience designing and engineering industrial-strength power washers.
As part of a wider strategy to modernise their offering and expand into new markets, I was brought in to design their first ecommerce-style website, to show off their products and encourage sales enquiries from across the UK and beyond.
- Workshop Facilitation
- Wireframing & Prototyping
- B2B UX Design
- Design System Creation
- Client Collaboration
- Bespoke Ecommerce UX
- Stakeholder Feedback Loops
My role: Leading workshops and delivering design across the full site
To get the project underway, I facilitated several discovery workshops with the Rhinowash team. These clarified what the site needed to do and how Rhinowash planned to use it: less as a direct sales platform, more as a way to encourage contact from potential customers.
Working collaboratively with the client, I ran an early design session to sketch out ideas and gather insight into their priorities. From this, I developed a series of wireframes that reflected how customers might browse products and get in touch, and we refined the layout and interactions through feedback loops.
Designing a clean, flexible system tailored to B2B needs
Once we agreed the structure, I moved into high-fidelity design and created a straightforward design system that reflected the Rhinowash brand and kept the site consistent. Along the way I made several prototypes, so the client had something clickable to respond to at each stage.
As the project went on, contact forms became more prominent, particularly on product pages, because the client wanted prospective customers to speak directly to the sales team. The final designs balance showing technical products with clear, low-friction ways to get in touch.
