Helping a specialist manufacturer reach new markets with a product-led digital presence
Rhinowash
Rhinowash is a family-run business with over 40 years of experience designing and engineering industrial-strength power washers.
As part of a wider strategy to modernise their offering and expand into new markets, I was brought in to help design their first ecommerce-style website — aimed at showcasing products and encouraging sales enquiries from across the UK and beyond.
- Workshop Facilitation
- Wireframing & Prototyping
- B2B UX Design
- Design System Creation
- Client Collaboration
- Bespoke Ecommerce UX
- Stakeholder Feedback Loops
My role: Leading workshops and delivering design across the full site
To get the project underway, I facilitated several discovery workshops with the Rhinowash team. These helped clarify not just what the site needed to do, but how Rhinowash intended to use it — less as a direct sales platform and more as a tool to encourage contact from potential customers.
Working collaboratively with the client, I ran an early design session to sketch out ideas and gather insight into their priorities. From this, I developed a series of wireframes that reflected how customers might browse products and get in touch, and we refined the layout and interactions through feedback loops.
Designing a clean, flexible system tailored to B2B needs
Once we had alignment on the structure, I moved into high-fidelity design. I created a straightforward design system that reflected the Rhinowash brand and helped maintain consistency across the site. Several prototypes were produced along the way, giving the client a clickable experience to respond to and validate at each stage.
As the project evolved, contact forms became more prominent — particularly on product pages — in response to the client's goal of encouraging prospective customers to speak directly with the sales team. The final designs struck a balance between showcasing technical products and offering clear, low-friction routes to contact.
