Designing improved print inserts for a premium tuxedo rental experience
JC Penney — Delivery Collateral
In early 2017, Xedo.com partnered with JC Penney to offer tuxedo rentals directly to customers via their website. Customers could select try-on and rental outfits which were then delivered straight to their chosen address.
Deliveries arrived in sturdy cardboard boxes and included printed inserts containing important information about the try-on or rental process. Rather than just putting JC Penney branding on the existing Xedo inserts, we saw a chance to redesign them with clearer messaging and a fresher look.
- Print Collateral Design
- Brand Coherence
- User-Focused Messaging
- Cross-Functional Collaboration
- Packaging Experience Design
My role: Redesigning print collateral to support customer communication
I led the design of new delivery inserts. The key changes were:
- Improved clarity and accessibility of rental and try-on instructions
- Incorporated JC Penney's branding alongside Xedo's for a cohesive partnership feel
- Used hierarchy and typography to highlight key information and next steps
- Created layouts optimised for print and easy inclusion in the delivery packaging
The aim was to cut confusion at the delivery and try-on stages.
Try-On Inserts
Rental Insert
