Refreshing a printed brand asset for one of the UK's leading formalwear providers
Cameron Ross — Formal Hire Brochure
Cameron Ross is one of the UK's top names in formal hire, supplying outfits to clients and retailers nationwide. Their printed brochure had long been a key marketing asset, used by partners in-store and by customers planning weddings, black tie events and other formal occasions.
By mid-2017 the brochure was showing its age. It had been in circulation for over five years, and in that time the collection had changed, new products had been added, and the styling and photography no longer matched what the brand was selling.
- Print Design & Layout
- Art Direction
- Brand Refresh
- Photography Editing
- Typographic Systems
- Stakeholder Collaboration
My role: Redesigning the brochure from concept to print-ready artwork
I was asked to create a new look and layout for the brochure that would present the Cameron Ross collection more clearly and feel closer to what customers now expect.
Key changes included:
- Developed a new grid and typographic system to improve clarity and flow
- Directed a refreshed photographic approach to better showcase the full range of outfits, accessories and fabrics
- Created layouts that would highlight product combinations, colour options and key outfit groupings
- Delivered a fully artworked brochure, optimised for both digital distribution and high-quality print
The result was a clean, well-structured brochure that matched the updated range and helped retailers guide customers through the selection process more easily.
Initial Layout Concepts
